Top-selling NFL jerseys: Damar Hamlin and Josh Allen lead list of football’s best-selling jerseys

With the playoffs kicking into high gear, NFL jerseys are selling as fast as ever. We’ve seen the Christian McCaffrey trade spark a jersey-buying frenzy in San Francisco, but that’s merely the tip of the iceberg.

Aside from Damar Hamlin’s surge, we’re mostly seeing top players from playoff teams leading the way after the regular season, with a spectacular rookie featured in the top 10 as well.

Here is a list of the top-selling NFL jerseys right now. Scroll to the bottom for a full list of each team’s most popular jersey.

Related: NFL games today – 2023 NFL schedule

10. Justin Jefferson jersey (Minnesota Vikings)

NFL: Indianapolis Colts at Minnesota Vikings
Jeffrey Becker-USA TODAY Sports

Football fans of all ages know No. 18 on the Minnesota Vikings. Even if they don’t know Justin Jefferson’s name, they know his game and his swag, Griddy dance included. He’s the NFL’s best wide receiver and continues to shatter NFL records on his way to establishing himself as one of football’s most popular players in 2023.

Show your Michigan pride with an Aidan Hutchinson Honolulu Blue jersey

9. Brock Purdy jersey (San Francisco 49ers)

NFL: NFC Wild Card Round-Seattle Seahawks at San Francisco 49ers
Cary Edmondson-USA TODAY Sports

Many didn’t know who Brock Purdy was when the football season started, but the last pick from the 2023 NFL Draft has quickly become a star for the San Francisco 49ers. Not only has he helped lead the 49ers to the playoffs, but Purdy now also has one of the best-selling quarterback jerseys in the NFL.

Show your Niner Nation pride by purchasing Mr. Irrelevant’s jersey

8. Jalen Hurts jersey (Philadelphia Eagles)

NFL: New York Giants at Philadelphia Eagles
Eric Hartline-USA TODAY Sports

After becoming an MVP candidate early on, it’s not shocking to see Jalen Hurts with a top-selling football jersey. He’s become one of the best dual-threat QBs in football, helping the Philadelphia Eagles secure the top seed in the NFC. If Hurts can continue his success in the postseason, he won’t have the NFL’s eighth-best-selling jersey, he’ll soar toward the top.

Fly, Eagles, Fly into a Jalen Hurts Eagles jersey

Related: Top 2022-23 NFL Rookie of the Year candidates

7. Patrick Mahomes jersey (Kansas City Chiefs)

NFL: Kansas City Chiefs at Tampa Bay Buccaneers
Nathan Ray Seebeck-USA TODAY Sports

There aren’t many quarterbacks with the style of Patrick Mahomes. In fact, there really aren’t any. He plays the game with a modern, yet-backyard-style football we haven’t seen since Brett Favre. Only Mahomes takes it to the next level by making no-look passes and ridiculous shovel tosses for touchdowns. This dude is an alien with a football in his hands.

Feeling froggish? Leap into a Patrick Mahomes jersey

Related: NFL MVP odds 2022-23

6. Christian McCaffrey jersey (San Francisco 49ers)

NFL: Arizona Cardinals at San Francisco 49ers
Darren Yamashita-USA TODAY Sports

It turns out that when one of the NFL’s best running backs changes teams, fans want the new jersey. Who knew? Of course Christian McCaffrey’s 49ers jersey is a top seller. The All-Pro back immediately has reminded us why he’s so special, racking up over 1,200 yards from scrimmage in just 11 regular season games. McCaffrey has the NFL’s best-selling jersey among running backs in 2023.

Grab the Bay Area’s newest superstar’s jersey

Related: NFL QB Rankings: Check our top-20 quarterbacks

5. Joe Burrow jersey (Cincinnati Bengals)

Syndication: The Enquirer
Kareem Elgazzar/The Enquirer / USA TODAY NETWORK

Everyone loves Joe Burrow. How can you not? He’s cool as hell. Burrow is likely to remain one of the top-five quarterbacks for the next decade-plus. He might even be able to pass Patrick Mahomes and Josh Allen with a few more years of stellar play. For now, Burrow has one of the hottest jerseys in 2023.

Tiger stripes: Shop Joe Burrow jerseys

4. Micah Parsons jersey (Dallas Cowboys)

NFL: Chicago Bears at Dallas Cowboys
Jerome Miron-USA TODAY Sports

Not only did Micah Parsons win Defensive Rookie of the Year, he’s quickly become one of the NFL’s very best all-around players. Parsons wrecks the opposing offensive line on a weekly basis, whether it’s with his pass-rushing prowess or his ability to get tackles for loss. A rising superstar who’s already great, Parsons has a top-selling NFL jersey among defenders.

Don’t go to JerryWorld without a Micah Parsons jersey

3. Trevor Lawrence jersey (Jacksonville Jaguars)

Syndication: Florida Times-Union
Corey Perrine/Florida Times-Union / USA TODAY NETWORK

Leading the Jacksonville Jaguars to the playoffs in his second season, Trevor Lawrence is becoming one of the NFL’s most popular players. This isn’t a surprise after the 2021 No.1 overall pick shined at Clemson and was viewed as a generational talent coming into the league. But after a rough rookie season, fans are all in on Lawrence going forward. He’ll likely stay among the top-selling football jerseys in 2023.

Get ahead of the craze: Find your Trevor Lawrence jersey

Related: NFL History: All Super Bowl MVPs

2. Josh Allen jersey (Buffalo Bills)

NFL: Buffalo Bills at Baltimore Ravens
Tommy Gilligan-USA TODAY Sports

As one of the best young quarterbacks in football, we may have yet to see the best of what Josh Allen has to offer. It’s a scary but true statement. Many have Allen’s Buffalo Bills as the favorite to win the Super Bowl this season, which would only cause the demand for his jerseys to increase.

Bills Mafia, dive into a Josh Allen jersey

1. Damar Hamlin jersey (Buffalo Bills)

Syndication: The Enquirer
Sam Greene/The Enquirer / USA TODAY NETWORK

Many will never forget seeing Damar Hamlin collapse on the field against the Cincinnati Bengals during Week 17. Ever since that frightening day, we’ve seen an enormous outpour of love and support for the 24-year-old Buffalo Bills safety as he continues to make progress on his road to recovery. It’s no surprise to see Hamlin’s No. 3 become the NFL’s best-selling jersey in 2023.

Show your support for Damar Hamlin by purchasing the NFL’s hottest jersey

Top-selling NFL jerseys for all 32 teams

If you didn’t see your favorite player included in the top ten, you’ll find your team’s most popular NFL jerseys right here.

This article was originally published on and is republished here with permission.

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