Top-selling NBA jerseys: Stephen Curry, LeBron James lead best-sellers in 2023

With the 2023 season in full swing, basketball fans are back to hyping up their teams, which includes showing off their jersey collections. It’s never too late to add another piece of memorabilia to the pile. There are many great choices to choose from, but which are the top-selling NBA jerseys?

If you’re shopping for a new jersey, luckily, there are plenty of stars in the NBA to pick from, both from the current era and from the past. The top-selling jersey list features a mix of legends of the past to go with a few current stars. And at the very bottom, you’ll find a complete list of each team’s top-selling NBA jerseys.

Here are the NBA’s top-selling jerseys so far this season, as revealed by the NBA communications team.

Top-selling NBA jerseys

10. Damian Lillard jersey (Portland Trail Blazers)

NBA: Portland Trail Blazers at Denver Nuggets
Ron Chenoy-USA TODAY Sports

One of the most loyal players in the NBA, Damian Lillard isn’t just a superstar among Portland Trail Blazers fans. He’s captivated the entire basketball community, becoming a worldwide star. A six-time All-Star, Lillard has one of basketball’s best-selling jerseys in 2023.

What time is it? Dame Time to buy a Damian Lillard jersey

9. Joel Embiid jersey (Philadelphia 76ers)

NBA: Philadelphia 76ers at Memphis Grizzlies
Petre Thomas-USA TODAY Sports

Joel Embiid is just built differently. Never lacking confidence, Embiid believes he can take on any player one-on-one, and he usually can. A four-time member of the All-NBA team, Embiid is one of the best players in basketball, making his jersey a popular choice in 2023.

Respect the Process: Get your Joel Embiid jersey

8. Devin Booker jersey (Phoenix Suns)

NBA: New Orleans Pelicans at Phoenix Suns
Mark J. Rebilas-USA TODAY Sports

Even going back to his days in college at Kentucky, Devin Booker has long been a star. Now that he’s become one of the best scorers in basketball, it’s no surprise to see Booker’s No. 1 Suns jersey among the NBA’s best-selling memorabilia.

Jimmy Buckets: Heat up with a Jimmy Butler jersey

7. Jayson Tatum jersey (Boston Celtics)

NBA: Golden State Warriors at Boston Celtics
David Butler II-USA TODAY Sports

Not only does Jayson Tatum have one of the NBA’s best-selling jerseys this season, he’s also a top MVP candidate. But he’s also the best player the Boston Celtics have had since the Paul Pierce-Kevin Garnett era, leading their massive fanbase to support the latest face of the franchise.

Jump like Jayson: Find a Jayson Tatum jersey

6. Ja Morant jersey (Memphis Grizzlies)

NBA: Memphis Grizzlies at Los Angeles Lakers
Gary A. Vasquez-USA TODAY Sports

One of the most electrifying athletes in basketball, Ja Morant is the definition of must-watch basketball. He has the Memphis Grizzlies performing as one of the top teams in the Western Conference and is averaging new career highs in points and assists. Now Morant has one of the most popular jerseys in basketball.

Ja-dropping jerseys, Ja Morant threads

Related: NBA Power Rankings

5. Kevin Durant jersey (Brooklyn Nets)

NBA: Brooklyn Nets at Indiana Pacers
Trevor Ruszkowski-USA TODAY Sports

There aren’t many players in sports who are as smooth as Kevin Durant is on the basketball court. He makes it all look easy, but Durant’s jump shot is what makes him such a popular choice when shopping NBA jerseys to buy. A four-time scoring champ, Durant’s jersey remains a hot seller.

Can’t get enough of Durantula? Get your Kevin Durant jersey today

4. Luka Doncic jersey (Dallas Mavericks)

NBA: Dallas Mavericks at New York Knicks
Brad Penner-USA TODAY Sports

Ever since joining the NBA as the third overall pick in the 2018 NBA Draft, Doncic has been considered one of basketball’s best with the ball in his hand. Already a three-time All-Star, Doncic is one of the most marketable players in the Association, and fans everywhere are eager to buy one of the Slovenian legend’s jerseys.

Like Luka? Luck into a Luka Doncic jersey

Related: NBA trade rumors

3. Giannis Antetokounmpo jersey (Milwaukee Bucks)

NBA: Milwaukee Bucks at Atlanta Hawks
Brett Davis-USA TODAY Sports

Maybe it’s his name, or maybe it’s his game, but there are few players in the world who are known by just their first name. Giannis Antetokounmpo has become one of basketball’s best all-around players since becoming the 15th overall pick in 2013. Now the 7-foot monster also has one of the top-selling jerseys in basketball.

Show your pride for the Greek Freak with a Giannis Antetokounmpo jersey

2. LeBron James jersey (Los Angeles Lakers)

Jayne Kamin-Oncea-USA TODAY Sports

Making 6 just as popular as 23 these days, it’s hard to find any basketball player who has as much as pull as LeBron James has. LBJ isn’t always the most well-liked, and signing with the Los Angeleles Lakers likely hasn’t helped in some areas of the world, but the basketball icon still has one of the top-selling NBA jerseys.

Get your No. 6 or No. 23 LeBron James jerseys now

1. Stephen Curry jersey (Golden State Warriors)

May 11, 2021; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) celebrates after making a basket against the Phoenix Suns during the third quarter at Chase Center. Mandatory Credit: Kyle Terada-USA TODAY Sports
Mandatory Credit: Kyle Terada-USA TODAY Sports

How great is Stephen Curry? He single-handedly changed the game of basketball. Curry’s limitless range, insane accuracy, and willingness to let it fly from three-point land have made him the greatest shooter of all time. Of course fans want to buy Curry’s NBA jerseys, especially after winning his fourth championship.

Bay Area Sniper: Hit the courts with a Stephen Curry jersey

Top-selling NBA jerseys for all 30 teams

If your favorite player wasn’t represented in the top-ten selling NBA jerseys, you’ll find them listed below.

This article was originally published on and is republished here with permission.

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