Top-selling NBA jerseys: Jrue Holiday and Deandre Ayton join list of NBA’s best-selling jerseys in 2023

With the 2023-24 season set to begin, basketball fans are back to hyping up their teams, which includes showing off their jersey collections. It’s never too soon to add another piece of memorabilia. There are many great choices to choose from, but which are the top-selling NBA jerseys?

If you’re shopping for a new jersey, luckily, there are plenty of stars in the NBA, both from the current era and the past. The top-selling jersey list features a mix of legends of the past to go with a few current stars. At the very bottom, you’ll find a complete list of each team’s top-selling NBA jerseys.

Here are the NBA’s top-selling jerseys right now.

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Top-selling NBA jerseys

10. Damian Lillard jersey (Milwaukee Bucks)

Top-selling NBA jerseys: Jrue Holiday and Deandre Ayton join list of NBA’s best-selling jerseys in 2023
Benny Sieu-USA TODAY Sports

Even going back to his March Madness days at Weber State, Lillard has long been a star. Now that he’s joined the Bucks, Lillard’s jersey is a hot item, joining October’s list of the NBA’s best-selling memorabilia.

Related: Why blockbuster trade could lead to happy ending for both Damian Lillard and Portland Trail Blazers

9. Kevin Durant jersey (Phoenix Suns)

NBA: Phoenix Suns at Dallas Mavericks
Jerome Miron-USA TODAY Sports

There aren’t many players in sports who are as smooth as Kevin Durant is on the court. He makes it all look easy, but Durant’s jump shot is what makes him such a popular choice when shopping NBA jerseys to buy. A four-time scoring champ, Durant’s jersey remains a hot seller, especially after changing teams for the third time in his career.

8. Giannis Antetokounmpo jersey (Milwaukee Bucks)

NBA: Milwaukee Bucks at Atlanta Hawks
Brett Davis-USA TODAY Sports

Maybe it’s his name, or maybe it’s his game, but there are few players in the world who are known by just their first name. Giannis Antetokounmpo has become one of basketball’s best all-around players since becoming the 15th overall pick in 2013. Now the 7-foot monster also has one of the top-selling jerseys in basketball.

7. Larry Bird jersey (Boston Celtics)

USA TODAY Sports-Historical

One of the best shooters the NBA has ever seen, Bird still has fans across the world. Being featured alongside Magic Johnson in HBO’s Winning Time likely hasn’t hurt his recent popularity among hoopers. Decades after his retirement, Larry Legend’s Celtics jersey is still a best-seller.

Related: ‘Winning Time’ producer explains difficulty in turning actors into Los Angeles Lakers legends

6. Stephen Curry jersey (Golden State Warriors)

NBA: Golden State Warriors-Media Day
Cary Edmondson-USA TODAY Sports

How great is Stephen Curry? He single-handedly changed the game of basketball. Curry’s limitless range, insane accuracy, and willingness to let it fly from three-point land have made him the greatest shooter of all time. Curry’s NBA jerseys are some of the best-sellers in basketball.

5. Jayson Tatum jersey (Boston Celtics)

NBA: Golden State Warriors at Boston Celtics
David Butler II-USA TODAY Sports

Not only does Jayson Tatum have one of the NBA’s best-selling jerseys this year, he also had the Boston Celtics back in the playoffs for the ninth consecutive season. It’s not even close. Tatum is the best player the Celtics have had since the Paul Pierce-Kevin Garnett era, leading their massive fanbase to support the latest face of the franchise in droves.

4. LeBron James jersey (Los Angeles Lakers)

Jayne Kamin-Oncea-USA TODAY Sports

Making 6 just as popular as 23 these days, it’s hard to find any basketball player who has as much as pull as LeBron James has. LBJ isn’t always the most well-liked, and signing with the Los Angeles Lakers likely hasn’t helped in some areas of the world, but the basketball icon still has one of the top-selling NBA jerseys.

3. Deandre Ayton jersey (Portland Trail Blazers)

NBA: Portland Trailblazers-Media Day
Troy Wayrynen-USA TODAY Sports

A former No. 1 overall pick, Ayton hasn’t quite lived up to expectations, but he’s one of the best centers in basketball. Now he takes his talent to Portland, who should be able to provide more scoring opportunities and perhaps even a trip to his first All-Star game. Fans are eager to see Ayton play, and it’s led to the Bahamas native having one of the NBA’s best-selling jerseys.

Related: NBA trade rumors

2. Jrue Holiday jersey (Boston Celtics)

NBA: Playoffs-Miami Heat at Milwaukee Bucks
Jeff Hanisch-USA TODAY Sports

A two-time All-Star and five-time member of the NBA’s All-Defensive team, Holiday brings his championship pedigree to Boston, who’s hungry for a chance at another title. Now Holiday has one of the most popular jerseys in basketball as his newest fans add more memorabilia to their collection

Related: NBA Power Rankings

1. LaMelo Ball jersey (Charlotte Hornets)

LaMelo Ball
David Yeazell-USA TODAY Sports

While a fractured right ankle ended LaMelo Ball’s season early, the young Hornets star is expected to return to being one of the most captivating athletes in basketball. Ball’s flair and on-court vision are just some of the traits that make him special. Now he consistently has one of the best-selling jerseys in the NBA.

Related: 2024 NBA mock draft: Early look at Bronny James, Matas Buzelis and more

Top-selling NBA jerseys for all 30 teams

If your favorite player wasn’t represented in the top-ten selling NBA jerseys, you’ll find them listed below.

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This article was originally published on and is republished here with permission.

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